Two people at a desk with three vendor proposals side by side and a laptop, one of them a consultant with a pen

On the call, we would ask

  • Which tools have you already looked at, and what impressed you about the demo?
  • What would you feed it on its first day, and how messy is that?
  • What runs your business today, and does the tool have to talk to it?
  • Who inside the company would own it?