The classroom·The human in the loop·Draft, review, send

The shape that works, and why it keeps working.

On the call, we would ask

  • What leaves your business in writing every day, and who writes it now?
  • Where would the draft appear so the reviewer sees it without hunting?
  • How long should the review take, honestly?
  • What is the first thing you would let go out unreviewed, and why?